Astrobrights has teamed up with influential edubloggers to create the ASTRO Bright Minds ambassador program. The yearlong partnership will leverage the expertise and insights of bloggers who have built a dedicated readership of teachers that look to them for classroom ideas.
Throughout the year, each Bright Mind will create unique, Astrobrights-focused classroom ideas that will appeal to their readers and introduce new and unique ways to use Astrobrights. The consistent presence of Astrobrights as a tool for teachers to enhance learning will increase brand recognition and produce a collection of inspirational projects that illustrate the power of paper in the classroom.
Bloggers will provide valuable insights on new products, share the various obstacles to success for teachers and offer counsel on how Astrobrights can be a resource for this customer segment.
Tapping into their pedigree within the teaching community and significant readership, the Bright Minds crew will serve as spokespersons for the second annual Colorize Your Classroom campaign, Astrobrights’ successful teacher-focused contest that began in 2014. The Bright Minds team will launch this year’s campaign and call on their readers to participate for a chance to win a yearlong sponsorship from Astrobrights.
Among this year’s Bright Minds team is the 2014 winner of Colorize Your Classroom, Reagan Tunstall of Tunstall’s teaching tidbits. She is joined by Maria Manore of Kinder Craze and Marsha McGuire of A Differentiated Kindergarten.
The bloggers will travel to Atlanta for a Bright Minds Summit July 29-31 where they’ll participate in a focus group-style workshop to share insights on the teaching community and can immerse themselves in the best ways to use Astrobrights products in the classroom before starting the 2015-2016 school year.
To get to know our Bright Minds ambassadors, visit the About Us section of the new Power of Paper newsroom.