Alpharetta, GA (July 25, 2016) – ASTROBRIGHTS® Papers, the market leader in high-quality, brightly-colored paper, is helping students and teachers get back-to-school ready with a new line of products. Seven new items, available at Walmart, offer Astrobrights’ customers a one-stop shopping experience as they prepare to Colorize™ their learning for the new school year.

The new line includes a Round Banner Kit, Welcome Banner Kit, Dry Erase Talk Bubbles, Dry Erase Project Tracker, Bright Rosette Ribbon Kit, Yesterday/Today/Tomorrow Kit and Dry Erase Alphabet Tracing Cards. Each item is designed to make a colorful impact in the classroom and enhance the learning environment for students. The products are priced at approximately four dollars and are available at 960 Walmart stores in 49 states.

“Studies show that using color facilitates learning,” said Jeremy Frank, consumer brand senior manager. “By offering a line of new products at Walmart, we’re able to provide teachers with the right tools at the right location.”

The new line launches during the second busiest shopping season of the year. Known for carrying a wide selection of back-to-school items at the most competitive prices in the market, Walmart is one of the largest retailers for back-to-school sales. Carrying the new line at Walmart locations throughout the U.S. gives Astrobrights’ consumers a one-stop shopping experience for their back-to-school needs.

The Astrobrights line is available in stores only through the end of the back-to-school season.

 

Neenah (NYSE: NP) is a leader in premium image and performance-based products, including filtration, specialized substrates used for tapes, labels and other products, and high-end printing papers. Products are marketed under well-known brands such as CLASSIC®, ASTROBRIGHTS®, ENVIRONMENT®, CRANE®, ROYAL SUNDANCE®, SOUTHWORTH®, KIMDURA®, Gessner®, CRANEMAT™, CRANEGLAS™, JET-PRO®, SofStretch™ and Varitess®. Neenah is headquartered in Alpharetta, Georgia, and its products are sold in over 70 countries worldwide from manufacturing operations in the United States and Germany. Additional information can be found at the company’s website, www.neenah.com.

 

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For media inquiries, please contact:

Lauren Jarrell                                Jeremy Frank
WITH/agency                                
Senior Consumer Brand Manager, Neenah Paper
lauren@thewithagency.com      jeremy.frank@neenah.com
404-593-5268                               678-518-3240