To help consumers get a jump on the holiday season, Astrobrights® has launched the second annual Colorize™ Your Party campaign. The program pairs the Astrobrights brand with influential bloggers to create original projects that enhance celebrations around hallmark holidays. From Halloween through New Year’s Eve, the team of bloggers will showcase their talent in original blog posts using Astrobrights Papers to colorize their party.
Tastemakers with popular lifestyle blogs will provide fresh and on-trend ideas for readers to personalize and colorize their own holiday celebrations. Whether it’s a meaningful craft with the kids to remember the reason behind Thanksgiving or fashion forward décor for a Halloween dinner party, projects that range from aspirational to DIY for beginners will demonstrate the quick, easy and affordable impact that color paper can have on any celebration.
Posts will include step-by-step directions, suggestions for color palettes and ideas for readers to customize the projects to fit their own taste and décor. Content will be shared on the blogger’s social channels, pinned to their Pinterest boards and distributed through promoted posts from Astrobrights’ owned social channels.
The campaign kicks-off with House that Lars Built as she colorizes her annual Halloween party. Following posts will include Thanksgiving inspiration from Paper N Stitch, Christmas décor and crafts from Lay Baby Lay and New Year’s Eve inspiration from DIY Inspired. Posts will run through the end of December.
You can view a full gallery of projects from last year's Colorize Your Party campaign here.
About Neenah Paper, Inc.
Neenah (NYSE: NP) is a leader in premium image and performance-based products, including filtration, specialized substrates used for tapes, labels and other products, and high-end printing papers. Products are marketed under well-known brands such as CLASSIC®, ASTROBRIGHTS®, ENVIRONMENT®, CRANE®, ROYAL SUNDANCE®, SOUTHWORTH®, KIMDURA®, Gessner®, CRANEMAT™, CRANEGLAS™, JET-PRO®, SofStretch™ and Varitess®. Neenah is headquartered in Alpharetta, Georgia, and its products are sold in over 70 countries worldwide from manufacturing operations in the United States and Germany. Additional information can be found at the company's web site, www.neenah.com.