Alpharetta, GA (May 16, 2016) – Astrobrights® has teamed up with two popular lifestyle bloggers to help consumers make life a little brighter. Joni Lay of Lay Baby Lay and Brittni Mehlhoff of Paper & Stitch have joined Astrobrights to launch Bright Life, a program to provide fresh ideas and inspiration on how to Colorize™ any project.
The two bloggers will serve as brand ambassadors, generating an elevated level of content and ideas throughout the year using Astrobrights’ 25 vibrant colors of paper. The projects will be featured on each of the Bright Life ambassadors’ independent blogs as well as Astrobrights’ social channels and Pinterest boards. Their specialties in the lifestyle, décor and entertainment verticals will show consumers the power of color and inspire them to make life’s moments a little brighter.
“Brittni and Joni are tastemakers in their respective areas and have earned a reputation for consistently providing inspiration for their readers," said Jeremy Frank, senior manager of consumer brands for Neenah Paper. “Their ability to create projects that are on trend yet still relatable makes them a unique resource and a great fit for Astrobrights’ Bright Life.”
Bright Life leverages the growing influence of blogs and the authors behind them to inspire consumer purchases. According to a recent survey by Bloglovin’, 66 percent of the women between the ages of 18 and 35 surveyed said they read blogs at least once a week and 69 percent said they were more likely to consider making a purchase after reading a positive review on a product. In all, more than half of young millennial women (58 percent) say they are more likely to purchase something they see on a blog.
“Our customers are looking for aspirational projects to show them what’s current and now,” said Frank. “Then, they turn to projects that fit within their budget and time constraints. Both Paper & Stitch and Lay Baby Lay offer a unique blend of aspiration and attainable content, creating the perfect balance of fresh ideas to inspire our customers.”
Neenah (NYSE: NP) is a leader in premium image and performance-based products, including filtration, specialized substrates used for tapes, labels and other products, and high-end printing papers. Products are marketed under well-known brands such as CLASSIC®, ASTROBRIGHTS®, ENVIRONMENT®, CRANE®, ROYAL SUNDANCE®, SOUTHWORTH®, KIMDURA®, Gessner®, CRANEMAT™, CRANEGLAS™, JET-PRO®, SofStretch™ and Varitess®. Neenah is headquartered in Alpharetta, Georgia, and its products are sold in over 70 countries worldwide from manufacturing operations in the United States and Germany. Additional information can be found at the company's web site, www.neenah.com